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Bernard Baruch is not a name you’ll often hear bandied about in the media or in conversations about hypnosis and persuasion, but in his time he was one of the most successful persuaders in the world.

Born in America to German / Jewish immigrants in 1870, he rapidly rose to fame and success as a Wall Street trader, where he amassed a staggering fortune with unprecedented speed.

His success and reputation lead him into the deepest ‘power circles’ of the United States, and he went on to personally advise presidents Woodrow Wilson, Truman, and Roosevelt, enjoying extraordinary influence and trust.

As you can imagine, sitting at the table with the most powerful people in the world and trying to get his voice heard involved juggling some pretty massive egos. The fact that he lasted so long (he was still highly influential up until his death at 94!), is testament to his powers of persuasion.

In a press interview, Bernard Baruch was finally forced to reveal his secret to persuading almost anyone – in just one sentence.

Before I tell you his answer, let me give you a quick caveat: It’s simple! Super simple. So simple is fact, that many reading this will be tempted to overlook it.

However, the power comes from it’s simplicity. Make this your frame – the way you go through the world and approach all your interactions, and you’ll harness it’s power.

His answer:

“Find out what people want – and show them how to get it!”

It’s not rocket science – but it is genius.

Most people are wrapped up in their own heads, in their own realities. Rather than speaking from your mind – your belief set – if you really want to get through so someone you must enter their world.

Baruch’s answer is an instant paradigm shift – from “what can I make you do for me” to “how can I help you get what you want?”

The magic of this is, look deep enough, and you’ll be able to find a mutual benefit behind almost anything you want to motivate people towards.

Often people don’t know what they really want, although they think they do. Ask the right questions, refuse to accept a surface answer, and keep digging, and you’ll be able to find a common target with almost anyone, in any situation.

Use NLP style value elicitation questions,

• “what’s important to you about this?”
• “what will this really give you?”
• “when you get this, what will be different?”
• “how will you feel when you get this?”

All these questions are designed to start with a surface level answer, something specific, and go deeper and higher (if you follow) until you find something that works for both of you.

Find a benefit that matters to them, and show them how what you want will help them get it. Dig deep, and you will always find one – and if you can’t, then you probably shouldn’t be trying to persuade them to do that in the first place!

This change in frame from you trying to force / cajole / trick someone into doing something, from you simply helping someone to get what they really want is phenomenally powerful. Make it a habit, and it can do more than just change your life!

Over the next few days I’ll be sharing with you some more reframing style ideas, including paradigm shifts like this, as well as the sneaky little conversational techniques that we all love.

There are two reasons for this:

1: Reframing is the most powerful form of persuasion and influence there is! That’s a big claim – but hopefully this post will begin to give you an idea of the potential here. If you want to master hypnosis / street hypnosis / persuasion skills, self development, or even unrelated skills, your frame, and your ability to manage the frames of others, is beyond essential – it’s the core of what you do, and who you are.

2: Because of the above I have created an advanced reframing training course, which I’ll be letting people into in a few days time. It’s an online training product that takes reframing to the most practical and powerful level I have ever seen. Rather than just being a ‘bad guy’ and selling to you until your inbox explodes, I decided I’d try and be cool, and give you some top notch free information about reframing, so you can decide whether you want to take this further.

So – with that said, I’ll see you very soon!

Yours in reframing
Cheers,
Nathan Thomas.

• Posted on Thursday, April 21st, 2011
• 4 comments